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Wine Descriptions such as, ripe, rich and round, with lots of spicy, earth-scented black cherry, are sometimes not very useful. The Wine PocketList is a guide to top-rated wines, using our system to deliver solid, usable ratings.


How are wine descriptions meaningful to regular wine drinkers like you and me?
“Ripe, rich and round, with lots of spicy, earth-scented black cherry and berry flavors, hinting deliciously at chocolate on the smooth finish.”

A beautiful wine description, isn’t it?  And seemingly so informative that anyone would know what to expect from the wine.  Although descriptions such as this are de rigueur for most wine writers, I’m  skeptical that they are useful.  Therefore, I performed a test to see if wine drinkers can relate to wine descriptions.

Tasting Test
Awhile back, I led a tasting for a local wine club.  I selected two flights (groups) of syrah/shiraz wines from different parts of the world.

Comparison of the same grape varietal from different wine regions is standard stuff for a wine tasting, but I decided to add a twist.

I obtained tasting notes for each of the wines from the wineries — who better to describe their own wine?  The tasting notes focused on, but were not limited to, aroma and flavor components.

It was a blind tasting, so no one knew the specific wines.  In addition, the wine descriptions contained no identifying information.

The tasters — who identified themselves as either inexperienced, moderately-experienced or experienced — were asked to match each wine with its description.

Findings
The average number of correct matches in the first flight (five wines) was:

– 1.7 for inexperienced tasters
– 2.3 for moderately experienced tasters
– 1.6 for experienced tasters

For the second flight (three wines), the average number was:

– 2.1 for inexperienced tasters
– 1.3 for moderately experienced tasters
– 1.2 for experienced tasters

I’m not impressed by these numbers.  By random chance — by guessing — the tasters should have averaged one correct match in each flight.  So although they did better than expected by chance, most groups didn’t do THAT much better.

And look at the lowly numbers achieved by the experienced tasters.  Ouch.

My Conclusions
I had expected the matching test to be difficult because I doubted that wine descriptions — at least those featuring aromas and flavors — provided much insight for wine drinkers.  Therefore, the overall lack of success in matching wines and descriptions didn’t surprise me.


Nevertheless, WHY were people so unsuccessful?

Perhaps it’s related to each of us having different experiences with foods and drinks. When faced with a new wine, our senses tend to focus on what is familiar — it may be chocolate for me and earth for you — so we find different aromas and flavors in the same wine.

I was surprised, however, that the experienced tasters were least successful.  Why the failure? Perhaps greater experience gives wine drinkers more sharply defined tastes.  If so, differences among experienced tasters would be more pronounced, resulting in less agreement on aromas and flavors and more difficulty with this matching test.

So is description of wine aromas and flavors fiction? Not to the writer of the description: For him or her, it’s fact. But evidence from this tasting indicates that wine description focusing on aromas and flavors frequently has little meaning to others.  Apparently, one person’s fact is often another person’s fiction.

So the next time you read about spice, earth, cherries, berries and chocolate in a wine, don’t necessarily expect to find them. The fact that you don’t is an expression of your personal experiences and preferences — and that’s exactly what you must express to enhance your enjoyment of wine.

John Vankat, PhD
Founder
The Wine PocketList

FOOTNOTE: Syrah/Shiraz Preferences
The syrah/shiraz tasting described in this article, exposed confusion regarding aromas and flavors in wines.  However, there was no confusion about which wines were preferred.

All three levels of wine tasters selected the Australian wines as the best two of the eight bottles poured that evening. And most supermarkets and wine shops carry Rosemount Shiraz “South Eastern Australia” ($12).  It’s a wonderful starting point for enjoying Australia’s signature wine.

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